In 2019, Environmental Innovations, Inc. became a Public Benefit Corporation. This means that our work and our decisions for the company are based primarily to benefit people and planet, and then profit. Shortly thereafter, we joined a growing international movement by getting certified as a B Corp.
“Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.” Certified B Corporation.
This certification required us to examine how we interact as a team and as community members. Since we are seasoned sustainability professionals, we already accomplished significant strides in minimizing our environmental footprint and had the data to prove it. However, through conducting the B Lab Impact Assessment, we realized that we wanted to do more to look after our team members and our community. We expanded employee benefits. We started a social impact 401k investment plan, and now we’re showing other businesses how to do so. We began doing pro-bono work where it was needed in our community and for our clients. We developed discounted rates so that our work could be amplified in communities that needed it most, promoting equity. We volunteered as a team in our immediate vicinity in river cleanups, delivering food, at shelters, whatever was needed and compelled us.
One of the highlights has been choosing our charitable giving strategy as a team each year. This year, we wanted to focus on pandemic and fire relief for those who needed it most and in particular our essential farm workers. We also wanted to address homelessness and support a group that feeds homeless locally and has chapter nationally. In previous years, we have given to charities addressing environmental justice issues, community sustainability, meals for those in need, and homelessness.
This work gives us surprising secondary and tertiary benefit. It helps build our team stronger when we decide together how we can help others. It helps us be grateful for the work we get to do and gives us a sense of purpose and abundance that can be shared with others even in lean years. We’ve realized that we always want to be a part of the solution. Our work will always be purpose driven. If you are interested in our journey in becoming a B Corp and want to learn more, contact us.